Success With Digital Marketing Tactics

From Google to Geo-Fencing, and Facebook to email marketing, our experts at The Advocate North Louisiana provide full-funnel strategies, assured to deliver maximum results.

Email Marketing

Our email database is gathered via opt-in online surveys, e-subscriptions, e-registrations, and our extensive network of permission-based websites. We maintain and update our unsubscribe lists regularly, providing quality assurance, verifying that all broadcasts are can-spam compliant. Every record received also has the opt-in date, IP, and source for compliance purposes.

Features

  • 1.5 million fresh pieces of data per month are “scrubbed” to ensure quality and deliverability, making our database, one of the largest and most” hygienic” available.
  • Our database has more than 200 million consumer and business emails, time-stamped with URLs to verify recipients' consent.
  • Email marketing is one of the best ways in digital advertising to drive new website traffic, drive branding, awareness, and direct response.

Leverage the advanced targeting of email marketing to reach new customers and fill your marketing funnel with well-qualified buyers.

The Advocate North Louisiana
The Advocate North Louisiana

Organic Search

Dedicated team of Search Engine Optimization Professionals

Every client is assigned a dedicated SEO management team of experienced and certified

Local SEO

Local SEO about your LOCATION being found on Google Maps and Mobile Searches. We optimize CATEGORIES on Google My Business

Organic SEO

Organic SEO is about your website being found on page one of the optimized keywords searches on search engines. We optimize KEYWORDS.

Features

  • Increase targeted traffic
  • Improve search engine rankings
  • Increase profits
  • Improve reach and relevance within google maps listings
  • Full compliance with google best practices

Over The Top TV (OTT)

Over-the-top (OTT) is the combination of ConnectedTV and Full Episode Player(FEP) streaming or on-demand inventory.

Connected TV: Streaming or on-demand content served by a variety of content providers via a CTV device (dongle, puck, or SmartTV) to a big screen.

Full Episode Player (FEP): Streaming or on-demand content served by a variety of content providers served to a desktop, mobile, or tablet device.

Your commercial can be sent across all devices, including the big screen.

Features

  • Robust targeting
  • Data-driven decision making
  • Ad experience control
  • Cross-device extension
  • Brand safe environment
  • Premium inventory
  • Impactful insights
The Advocate North Louisiana

YouTube

Brand  Awareness
Reach more than 35 million US customers in a single day with YouTube homepage and First Watch ads, which is like owning 100% share-of-voice on TV’s #1 show.

Product Launch
To introduce a new product, you need the right environment and tools. Drive excitement with the power of sight, sound, and motion to capture your customers’ emotions.

Audience Engagement
With 800 million global unique visitors each month, your customers are coming to YouTube to watch, search, and share videos with friends. Encourage sharing to build long-term engagement.

Features

  • 5% Of the total time spent online
  • 52% Of viewers have taken action after watching video online
  • 35% Of YouTube viewers have purchased something they saw advertised on YouTube
  • 40 MIN average time spent per mobile session
  • 2nd Largest search engine in the world after Google

Micro-Proximity Targeting

By leveraging/buying the most accurate places data available today, we can reach people in a specific locations in real-time. 50% of impressions have location data of insufficient quality for precise targeting. We only target consumers where we have enough information to pinpoint them in a specific location. Many providers target users with insufficient data, wasting client’s ad dollars.

Features

  • High-quality data reaches the right people,low-quality data wastes money.
  • We use decimal place precision allowing us to accurately target small venues with precision.
  • 5 Decimal Places = >1 meter - Accurately located inside a small venue or coffee shop
The Advocate North Louisiana

Social Media Marketing

A good Social Media Marketing campaign involves both creativity and strategic planning. The benefits of Social Media Marketing have extended far beyond only increasing sales. It has proved to be highly advantageous to businesses because of its ability to create a buzz around the brand. You connect with interested leads, and introduce them to your unique brand.

The biggest gain with SMM is that you get to post organic content for free! SMM enables you to connect and build brand recognition with your audience, ultimately leading to brand loyalty from your clients.

Why Social Media Marketing is a Must?

  • Generate leads
  • Drive website traffic
  • Create brand awareness
  • Economical advertising
The Advocate North Louisiana

Streaming Radio

Streaming audio ads play in between songs. Audio Ads are found to boost recall by over 150%.

Streaming Audio is the #1 activity for time spent online over social media, online games and online video. The ideal situation to implement Streaming Radio would be when the advertiser is looking to:

  • Raise awareness
  • Get across a more in-depth message
  • Boost overall media mix performance
  • Serve audio ads to relevant geographies, time slots, and audiences to hone in on valuable
    prospects.
  • Reporting tracks metrics including completion rate, clicks, and conversions so you understand
    how audio works with other channels and strategies.
  • Many options include a companion banner that clicks through to a landing page.
  • Retarget users who have reached the midpoint or end of your audio ad.
The Advocate North Louisiana

Device ID Geo-Fencing

Our team uses specific addresses and dates (or date ranges) to build custom polygons in order to determine the amount of devices seen at that location during that time frame. This method is used to build the target audience and the Point of Interest (POI) polygons.

Residential Address Match-Back Report: Using a customer list of addresses we can reverse-append and match back DIDs targeted in the campaign.

Foot Traffic Match-Back Report: Create a separate set of polygons to determine which device IDs enter a point-of-interest geo-fence and match them to the device IDs targeted in the campaign.

Our Unique POI Attribution report includes the following information not available elsewhere:

  • City, State, and ZIP of the device residence
  • Source Geo-fence (which polygon the target user was seen at to be targeted)
  • Date(s) Seen

Why Device ID?

  • Cookie-less, 1-to-1, device location-based matching (no algorithms)
  • Build your own, custom 1st party audiences

Native Advertising

Programmatic Native advertising seamlessly integrates a brand's most engaging images and content into contextually relevant editorial using a single creative that dynamically adapts to match font and format. Native advertising aligns itself with the look and feel of its environment. Native is essentially the modern advertorial utilizing more robust content targeting.

Content targeting options include, auto, business, entertainment, food, home, fashion, news, sports, travel, women's fashion and technology.

Benefits of Native Advertising

  • Direct Response Drive: Increased sales from your native ad campaigns with 475% return on ad spend.
  • Engagement: Place your content front and center on the world's best sites to get 250% higher engagement.
  • Awareness: When using a brand lift study, TripleLift's ads drive 3X higher brand awareness and purchase intent.
  • Reach: 92% of the online population and 86% of mobile users
The Advocate North Louisiana
The Advocate North Louisiana

Social Media Management

Social Management/Ads target people on their mobile devices based on where they are in real-time. Would you like to reach people visiting your competitors right now? Micro proximity allows you to do that.

Content and Ads posted on social media platforms, like Facebook, Instagram, and Twitter gives real-time leverage to your ad campaign.  Well-placed Ads on social media can make your social media presence vastly more relevant and results in faster conversion.

  • Enhance Brand Recognition: Promoting your brand through social media is a proven method to improve your brand recognition.
  • Increase Brand Dependability: Any brand/company needs a loyal clientele base to thrive.
  • Improve Conversion Rates: Advertising through social media platforms has shown to improve conversion rates.

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