Read Our Case Studies
Achieve your marketing goals with The Advocate North Louisiana. Our expert team is here to assist you in coming up with the best marketing plan. We serve in Louisiana.
Case study Using Email Marketing to grow a CRM
We used email-marketing for a casino client to send monthly email messages to high-potential consumers within that client’s 25 best zip codes pulled from their CRM.
We then matched back email addresses within our campaign against those that signed up with the casino’s rewards program.
The client was able to not only measure how many customers we acquired for them but additionally, place a revenue metric based on those customers’ spending habits at the casino.
Retail store saw 259% roi after black friday weekend utilizing programmatic display
Industry
Retail
Campaign Dates
3-month campaign
Objective
This retail store’s goal was to increase revenue during Black Friday weekend.
Challenge
The biggest challenge for this advertiser was tracking multiple conversions and revenue streams.
Solution
To create brand awareness, the advertiser put their entire budget towards display. They chose a dominant blend to utilize content, demographic and behavioral targeting along with search and site retargeting.
RESULTS
The advertiser spent $15k and generated $58k in revenue over the holiday weekend. This was a 259% return on investment.
KEY FINDINGS
Search retargeting was a useful tool in this campaign to help serve ads to people who had already visited the advertiser’s website. This helped the retailer drive brand awareness long after the visitor had left their site.
Phsyical therapy office utilizes a full funnel strategy with facebook leading to a 64% increase in new users.
Industry
Physical Therapy
Campaign Dates
December 2018 – June 2019
Objective
The client wanted to grow their business by gaining new patients and booking more surgeries.
Challenge
The challenge for this advertiser was finding new patients that would most likely need surgery, as well.
Solution
We suggested a full funnel strategy including several products. For general branding & awareness, we recommended Admix and focused heavily on Facebook. We combined Admix with Device ID for additional awareness and lastly, we utilized SEM to gain conversions.
RESULTS
Between December – June, the client saw 1,111 phone call leads attributed to call tracking. Facebook new users increased by 64% along with an additional 9% increase in new users from SEM. This lead to an 117% increase in average session duration.
Key Facts
This campaign performed at a high level with above average CTRs on both SEM (6.97%) and Facebook (2.40%). Device ID led to awareness (557k impressions) and 313 conversions with the majority (85%) coming post-click.
Beef council utilizes native advertising to boost beef sales around the state
Industry
Beef Council
Campaign Dates
6 month campaign
Objective
The goal of this campaign was to drive sales of beef products by branding seasonal recipes where beef was the main ingredient.
Challenge
The Beef Council wanted a way to drive more grocery sales of beef products. These products had seen a decline in recent months.
Solution
The campaign leveraged Native advertising to brand to consumers. Native allows us to develop highly-appealing creatives that match the look and feel of the site where the ads are being served. This provides customers a more quality interaction with the brand.
RESULTS
This campaign generated 5,575 total conversions with over 600 conversions coming from the recipes page alone. Additionally, we delivered over 1,000 post-impression conversions to the Beef Council’s website. This helped boost beef sales in grocery stores around the state.
KEY FINDINGS
Native advertising is a fantastic tool for overall branding and awareness. Native ads should be used in conjunction with relevant content such as blogs, recipes, product galleries or user-driven content.
Case study Meaningful Engagement With Branded Content
Blue Cross Blue Shield of Louisiana wanted to put a spotlight on the opioid crisis by telling relevant stories that would resonate with the community.
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Stories0
Page Views0
Minutes Of Engagement Per ReaderRecord-Breaking Success
Further, this campaign played a significant role in making this year’s Drug Take Back Day event a record-breaking success.
– Brice Mohundro, Clinical Pharmacist, Blue Cross and Blue Shield of Louisiana
